Thursday, February 7, 2008

Drama in Mass Media or: Why the Eagleman Commercials were Allowed to be Aired for So Long.



As you can see the "dramatic" commercial I chose for this blog was the classic and almost unforgettable EagleMan. However, not only for its humor but because it provides a very upfront, albeit barebones example of the dramtic structure in "mass" media (mass in quotes because it was a local Chicago commercial, in case ya didn't know). The driver's fortuanes abrubtly fall within a few seconds due to the crash, followed by her realization that she dosen't have any insurance to cover the damage. Never to fear, Eagleman flys in to lay down some low rates (right on the top of her car no less) to turn her fortunes once again for the better.

Although I'm sure this has Aristotle spinning in his grave, it does however meet all of his main points for dramatic structure, but it is no Oedipus Rex for sure. Additionally, it shows us as viewers that if even Eagleman can beincluded in the same conversation with Aristotle and Sophecles, then I'm sure the teams of professional writers mentioned in our reading can find ways to included it in their maga-million dollar national ad's.

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